Educational shows may be better for your kids than you thought; how PBS Kids is working to educate
About Sara DeWitt
Sara DeWitt oversees day-to-day development of PBS’ Internet sites for kids and families, including the Webby-award winning pbskids.org.
DeWitt has led aggressive strategies to build connected and immersive experiences on PBS’ children’s Web sites. This includes the preschool (pbskids.org) and early elementary (pbskidsgo.org) sites, which serve nearly 85 million video streams monthly, and offer more than 500 activities. She has been instrumental in launching PBS KIDS Island (pbskids.org/read), a literacy-based Web site for families and teachers.
Before coming to PBS KIDS, DeWitt worked as a preschool teacher and a management researcher. She studied media habits of children in rural United States for the Stanford University Spencer Project for Youth and Families, and co-authored with Dr. Shirley Brice Heath a study for the Poynter Institute on youth and newspapers. She holds both a BA and an MA in English from Stanford University, and a certificate from Stanford’s Children, Society, and Public Policy program.
In addition to working with producers on a variety of award-winning television program sites like Cyberchase and Curious George, and Internet-original properties like Fizzy’s Lunch Lab, DeWitt assists in the development of content on new platforms, including PBS KIDS iPhone apps (pbskids.org/mobile) and PBS KIDS Interactive White Board games (pbskids.org/whiteboard).
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