Johnson & Johnson: Health With YouTube (VIDEOS)
How blogs, social media help J&J get the word out about healthy products
Roberts runs the Johnson & Johnson health channel on YouTube, which has recently achieved over 5.5 million video views.
Prior to Johnson&Johnson, Rob worked for 12 years in various positions at CBS and WCBS-TV in New York City, including directing local newscasts and working as an Assistant Director for the CBS News Morning Show. He graduated in 1973, with a BA in Communication Studies from Oberlin College, in Ohio.
Awards:
1980 National Sports Emmy, NFL Today, CBS
1993 Local Emmy Channel 2 News This Morning, WCBS-TV
Associations:
Communications Media Management Association
Content Management Professionals
Digital Media Technologies
Disperse Interactive
KevinMD.com
Oberlin College and Conservatory
Pharma eCommunication USA
Pharma eMarketing
Social Media Plus
Social Media Today
Social Media University Online