Rick Murray, Head of Edelman’s Chicago office on how technology and social media has given PR a boost
About Rick Murray
Rick Murray is president of Edelman’s me2revolution. This new, global group is Edelman’s media lab, exclusively dedicated to identifying, testing, incubating and championing new forms of communications that get people talking across new platforms and channels. In this new role, he will also continue to serve as client relationship manager on Unilever’s AXE brand marketing business.
Prior to taking the helm of me2, Rick directed the Edelman’s various creative business units (design, production, interactive services and brand experiences), while also spearheading the development of its word of mouth marketing offering.
His principal areas of expertise include: brand identity, positioning and strategy; integrated marketing communications; and non-traditional marketing in both traditional and emerging channels. Today, he provides strategic and creative counsel to many of Edelman’s accounts including Microsoft, Nissan, Johnson & Johnson and Burger King.
Before joining Edelman in 2001, he served as executive vice president of Golin/Harris International, and worldwide managing director of its CrossMedia division, an integrated marketing communications business he founded in 1996. At G/H, his acquisitions of Creative Event Marketing and Ovation Studios broadened the group’s geographic scope and enabled CrossMedia to credibly service larger opportunities with Nortel Networks, Johnson & Johnson, Verizon, TimeWarner and Samsung.
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