About Michael Brito

I consider myself a student of the social business, community building and customer advocacy. Over the past 13 years, I have been fortunate enough to work for major brands in Silicon Valley to include Sony Electronics, Hewlett Packard, Yahoo! and Intel. I was hired in 2009 by Edelman Digital as a Vice President of Social Media where I am responsible for providing strategic counsel to many of our tech clients here in the Bay Area.

I believe that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. I believe that marketers and communication professionals need to spend more time listening and taking action – less time talking.

I believe that consumers are real people and relate to other people, not corporate entities and logos. They hate to be referred to as customer segments and/or target audiences. I am confident that if brands treat them like humans with kindness and respect — and essentially show them a little love — their customers will love them back and tell others about it too. Love Hip Hop and the Lakers.

Just finished a social business book Smart Business, Social Business: A Playbook for Social Media in Your Organization available on Amazon and local bookstores. And now I am on to my next project, Social Business News!

Affiliations:
Founder of Silicon Valley Tweetup
Business Advisor for Izea
Board of Advisors for Marketing Zone
Previously served on the Interim Board of Directors for the Social Media Club
Angel Investor for OneForty
Proud Marine – US Marine Corps

Visit Michael Brito's Website