About Melanie Notkin

Melanie Notkin

Melanie Notkin (a.k.a Savvy Auntie) is the founder of the Webby Award nominated SavvyAuntie.com, author of the national best-seller: Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers, and All Women Who Love Kids (Morrow/HarperCollins) and the creator of the popular Savvy Auntie lifestyle brand - the phenomenon heralded by fabulous kid-friendly women everywhere as a celebration of modern, cosmopolitan aunthood.

As of February 2012, Savvy Auntie engages 77,000 women on Facebook. @SavvyAuntie is a Twitter Grader "Top 100 Most Powerful Women" on Twitter and a genConnect 2011 Top 10 Women in Social Media. The site is a Forbes 100 Top Websites for Women.

Notkin pens a popular column on Huffington Post Women and has been featured on CNN, Today, ABC News Now, Fox, CBS, NBC and more as a voice for women of this generation.

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21 May 2013 @ 11:01 pm: @eloisethepug ;)
Savvy Auntie Melanie Notkin: Happy Auntie’s Day! (VIDEOS)

Savvy Auntie Melanie Notkin: Happy Auntie’s Day! (VIDEOS)

July 16, 2012 with

Annual holiday celebrates aunties and godmothers everywhere on Sunday, July 22

Melanie Notkin

The ‘Career Woman’ Myth

February 23, 2012 with

Savvy Auntie Melanie Notkin explains why some women are still single; how “career woman” term has turned negative

Savvy Auntie Melanie Notkin: Aunts Are the Unsung Heroes (VIDEO)

Savvy Auntie Melanie Notkin: Aunts Are the Unsung Heroes (VIDEO)

September 23, 2011 with

And on the village that raises a child

10 Steps to the Art of Being a Savvy Aunt

10 Steps to the Art of Being a Savvy Aunt

April 7, 2011 with

Savvy Auntie Melanie Notkin on being the cool aunt to your nieces, nephews and little loved ones