Interview with Madeline Di Nonno, Executive Director of the Geena Davis Institute on Gender in Media
About Madeline Di Nonno
Madeline Di Nonno is the Executive Director of See Jane and The Geena Davis Institute on Gender in Media. She brings over 25 years experience in media, marketing and business development in the entertainment, digital media and consumer packaged goods industries.
Previously, Madeline served as President and CEO of On The Scene Productions, a leader in the digital media. She lead the company's new business development and content distribution platforms for short-form "video storytelling" content for the entertainment, healthcare, corporate, and consumer products clients such as Nike, Gatorade, Iconix, and PepsiCo.
As Senior Vice President, Worldwide Marketing for Anchor Bay Entertainment/Starz Media, a leading independent entertainment company, Madeline supervised global brand marketing, original product development, acquisitions, digital media and publicity initiatives for home entertainment and limited theatrical releases in North America, United Kingdom and Australia. She spearheaded the worldwide marketing launch for theatrical home entertainment releases from Overture Films.
Prior to Anchor Bay Entertainment, Madeline served as Head of Marketing for Echo Bridge Home Entertainment, an independent entertainment company. Responsibilities included brand marketing, advertising, publicity, acquisitions and ecommerce initiatives for Echo Bridge theatrical and home entertainment releases.
Madeline previously served as Executive Vice President and GM for Nielsen EDI, a leading provider of Theatrical distribution measurement and information. Responsibilities included new business development and client management of Nielsen EDI's theatrical research practice.
As Senior Vice President, Marketing Alliances and Digital media at the Hallmark Channel, Madeline helped launch the cable channel and established marketing, digital media, e-commerce, and corporate alliance functions. She launched the Channel's co-marketing initiatives with parent Hallmark Cards. She created revenue-generating, integrated marketing programs with brands such as Johnson & Johnson, Fuji, Mail Boxes Etc., Universal Pictures, Target, Sony Pictures, Chrysler, and Baskin Robbins. Madeline pioneered all digital media initiatives, and established strategic alliances with brands such as AOL, Time Warner's Road Runner, Accuweather, and Fodor's.
Prior to Hallmark, Madeline spent eight years at Universal Studios Home Video as Vice President, Strategic Marketing where she established the company's first consumer and B2B Websites and internet marketing campaigns. She also supervised marketing campaigns for all theatrical, direct-to-video and library releases. She spearheaded Universal's launch into DVD and supervised brand marketing and added-value digital content features for each DVD product release.
She was also responsible for establishing marketing initiatives with key retail partners such as Wal-Mart, K-Mart, Target, Sam's and Costco. Madeline led the launch of the division's first direct-to-video product line, including the successful "Land Before Time" Series. Her successes included development of partnerships with brands including Pepsi, Kraft, Baskin-Robbins, Lipton, McDonalds, Quaker Oats, Unilever, Nabisco and Seagram.
Madeline began her career at ABC Television Network in corporate publicity and worked on the marketing communications campaigns for mini-series, sports and daytime, including "The Winds of War," "The Thorn Birds" and the 1984 Olympics.
Madeline holds a bachelor's degree from Boston University.
Highlights from The Geena Davis Institute on Gender in Media