Cyber Monday Deals 2012: Keep Your Customers Happy
Americans expected to spend $1.5 billion; social media pro Kathryn Rose on how brands can manage online relationships
Kathryn is an award-winning author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales. She created the first cable television cooperative marketing alliance in CT and later the Arts Marketing cooperative helping clients achieve economies of scale with limited marketing budgets.
Prior to her career in social media marketing, Kathryn was a top Wall Street sales executive, responsible for over $100m in sales per year. She used her collaboration skills to partner with salespeople from other companies to form a lucrative referral network.
Kathryn is the author of 6 books on social media marketing The Step by Step Guides to: Facebook, Twitter, SEO/Video Marketing and Linkedin for Business and The Parent’s and Grandparent’s Guides to Facebook. She is a sought after speaker and trainer on using social media for maximum online visibility and using online marketing and social media tools to create referral networks and to increase sales.
Kathryn recently won a Small Business Book Award for her step-by-step guide to business Facebook practices.
If your brand is under attack on social channels, your first reaction should not necessarily be to defend it; how to protect your reputation
Social media pro Kathryn Rose on what brands and individuals need to know to make the most of Facebook’s new offering