The Future of the ‘Third Screen’ (VIDEO)
Author and CEO of The Mobile Future Institute on marketing to your customers in a world gone mobile
Chuck Martin is a New York Times business best-selling author, noted researcher, speaker and business strategist.
Martin offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on effective leadership, management, team building, and matching people with the best job. He is the author of seven business books, including most recently, SMARTS (Are We Hardwired for Success?)AMACOM/American Management Association, co-authored with two noted psychologists. The book deals with what qualities truly define successful people and shows how each person possess 12 specific and very important cognitive functions, including Time Management, Organization, Focus, Working Memory and Stress Tolerance, which begin developing in the brain at birth.
He is also the author of Tough Management (The 7 Ways to Make Tough Decisions Easier, Deliver the Numbers, and Grow Business in Good Times and Bad), which investigates how companies large and small lead and manage in today’s world of work. He is the author of Managing for the Short Term, Net Future, The Digital Estate, and (co-author) Max-e-Marketing He also has written a business fable, entitled Coffee at Luna’s, about an overworked manager who can’t get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.
Martin is currently leading a major primary research effort to determine the cognitive characteristics of high-performing individuals at leading companies throughout the world. He is working with a research team from the Whittemore School of Business and Economics at the University of New Hampshire and many participant members from the American Management Association. The findings are the basis of a new book Martin is writing to be published in 2009 by AMACOM/American Management Association.
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