About Aaron Strout

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Aaron is the chief marketing officer at Austin-based social media agency, Powered Inc. At Powered, Aaron not only focuses on the day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging (recently syndicated on socialmediainformer.com), podcasting and social networking activities with an eye toward creating awareness and lead generation for the company.

Prior to joining Powered, Aaron was the Vice President of Social Media at Mzinga, a Boston-based provider of online communities for businesses. In his role, Aaron focused on tapping into the power of social media for business. In addition to his knowledge of the interactive and new media landscape, Aaron has more than 17 years of online marketing and advertising experience, with a strong background in integrated and online marketing.

Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. Aaron's work at Fidelity revolved around Web strategy and marketing, as well as the development of interactive and print campaigns, including direct mail, e-mail, online ads, and event marketing.

Aaron is also a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation and Technology Exchange (MITX). Aaron is also on the advisory board member of the prestigious Social Media Club.

Last but not least, Aaron and his podcast partner, Jennifer Leggio, host a weekly podcast called the Quick-n-Dirty every week on Thursday at 3 PM ET.

You can reach Aaron via e-mail at stroutmeister AT gmail DOT com.

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Twitter for Thought: Will Weiner's Boxers Tweet Give Us Pause?

Twitter for Thought: Will Weiner’s Boxers Tweet Give Us Pause?

June 7, 2011 with

Rep. now admits he engaged in ‘inappropriate’ electronic messaging with women; social media expert Aaron Strout on lessons learned

2.5 Minutes With Aaron Strout

2.5 Minutes With Aaron Strout

March 14, 2011 with

The Head of Location Marketing at WCG talks to us about his new book, “Location Based Marketing for Dummies”

Follow New York City's Homeless on Twitter? Social Media Guru Aaron Strout Weighs In

Follow New York City’s Homeless on Twitter? Social Media Guru Aaron Strout Weighs In

February 18, 2011 with

Strout says allowing people to connect with ‘raw emotion’ can help raise understanding on homelessness

Aaron Strout's 10 Tips to Go From Novice to Noticed on Twitter

Aaron Strout’s 10 Tips to Go From Novice to Noticed on Twitter

November 9, 2010 with

As someone who started using Twitter back in the fall of 2007, I’ve learned a thing or two along the way