Calling Social Media’s Bluff (VIDEO)

Jason Falls — Thu, 17 May 2012 11:00:08 +0000

Jason Falls, social media expert from Social Media Explorer, is calling social media’s bluff. Long told by new media experts that social media is only about the “conversation”, Falls’ book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, is saying it is much more.

Watch Jason Falls talk to genConnect about No Bullshit Social Media below, plus seven social media marketing strategies for your business:

Released in 2011, the book is intended for companies that are still hesitant to use social media and helps them identify strategies to reach company goals.

“We go into what we identify as the 7 basic drives of social media and we give you a road map on how to plan for social media strategically,” Falls told genConnect.

So what can social media marketing to for your business? It can…

Enhance Brand Awareness
Protect Your Reputation Online
Extend Your Public Relations
Build Community
Enhance Customer Service
Facilitate Research & Development
Drive Sales

Share: How is your business using social media marketing? Tell us in the comment section below!

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Calling Social Media’s Bluff (VIDEO)