9 Ways to Boost Your Business

[ 0 ] March 5, 2015 |

Delivering value to your clientele commands higher fees, greater appreciation for your work and reward on many levels. Several sales strategies should be employed in order to achieve your goals.



Your Core

In order to reach your ultimate vision, it is necessary to know where your strengths and weaknesses reside. The painful piece is to focus on strengthening those weak areas. Everyone has these, so the only embarrassment would be to not take the time to improve, particularly those that will make or break your business. The process may require further education in terms of self-study or hiring someone to mentor you.


When you do strive to improve upon what is lacking, you will find greater all around strength. As this occurs, confidence builds. The new you will be better heard in all of your communication including audio, verbal and visual. Speaking with confidence, and not arrogance, tends to have others seeing you as the expert in your field. This is when unexpected inquiries and new opportunities come your way.

Given the importance of speaking with confidence, should you be timid in this regard, seriously consider taking a public speaking course. The investment pays for itself many times over. Everything we do is based upon communication. By delivering information well in all formats, you will create far wider interest in your services.

Desired Clientele

It’s a known fact that in order to find success, many prospective clients need to be pursued in order to land the desired. This takes dedication and commitment to the numbers game in order to eliminate those who make unreasonable demands or treat you rudely. Life is too short for this. Hold your value and walk away. Otherwise, you will appear desperate and the situation will only decline further.


Begin your client conversation on a personal note relaxed and as if you were speaking to a friend. Find areas of commonality and speak to these. Then ask why you were invited in for the appointment in order to enjoy a fruitful conversation.

Golden Rule of Sales

An element of likeability between all parties should be present. When this occurs, you are better able to build the relationship, trust and are almost assured the sale.


Putting a price on your value is difficult, and that’s why research is needed. Speak to colleagues about their knowledge of what others in your industry command in fees. You don’t have to ask for top dollar, but you do want to put yourself in a higher category than average. Distinguishing yourself from being “average” goes miles to build your personal brand.

Circle Back

Remind yourself of your previous weaknesses that were turned into strengths, of your inherent talent, and the achievements you made over the years of which you are most proud. No one else is quite the same. Consider how to present the 360-degree perspective of everything you achieved and have to offer.   Re-bundle all of this into a mission statement, tagline, and adjust the communication style for all platforms.

Sell, But Don’t sell

Knowing your worth without resorting to hardcore sales tactics sells best. Being relaxed enables you to lead discussions of inquiry as to what your prospective clientele is seeking. Delve deeply into problems and ask how they perceive the solution(s). Multiple possibilities arise from open conversation that lead to agreement as well as larger and more frequent sales.

Assume the Sale

Although assumptions during conversation should never be made, when you strive to build relationships and properly earn the sale, you will increase your odds for success. The only remaining question for you to ask your prospective client is, “When would you like to get started?”

Knowing your value will help you target the right audience and find the Smooth Sale!

Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The international best-selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and community service led to the writing of her second best-selling book, HIRED! How to Use Sales Techniques to Sell Yourself On Interviews. Stutz contributes to PersonalBrandingBlog.com, LinkedIn Pulse, and AllBusiness.com. CEO World Magazine named Stutz as one of “The brightest sales minds to follow on Twitter” while both Inside View and Open View Labs designated her as a Top Sales Influencer. Microsoft requested her advice in three upcoming e-books, and her blog is distributed within IBM. Stutz’ sales seminar was filmed for Eduson.TV. Stutz consults and speaks worldwide.

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About Elinor Stutz: Elinor Stutz, CEO of Smooth Sale, delivers inspirational keynotes at conferences and authored two books: The international best-selling book, Nice Girls DO Get the Sale: Relationship Building That Gets Results, and community service led to [...]
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