A 2012 Sundance Hot Spot: Goodnight Gansevoort Dwell Lounge (VIDEO)

[ 0 ] January 24, 2012 |

Dwell Magazine tasked Interior Designer David Mast with creating a sleek, swanky spot at the 2012 Sundance Film Festival. The result: the Goodnight Gansevoort Dwell Lounge, a dark, mysterious and comfortable setting for celebrity guests in Park City, Utah. Watch the man behind the design, David Mast and Dwell Magazine Deputy Editor Aaron Britt, talk about the lounge:

First look at the Dwell Lounge

The space is actually occupied by different partners. By day it is the VEVO Powerstation and gifting suite for Fresh Cosmetics and Sorel Boots. By night, it is an invitation-only event venue for screening parties and late-night events.  And the space was created with the Dwell philosophy in mind.

“Dwell is all about living with great design,” Britt said. “What we don’t want is to outfit your house in a way that isn’t meaningful and doesn’t resonate. We feel like at Dwell, your home can, and should be this expression of you and an expression of how you want to live.”

“Two things were really important — comfort and to reiterate the philosophy behind Dwell media and Dwell magazine,” Mast later told genConnect. “It’s a philosophy about living.”

Mast teamed up with innovative furniture company Poliform to provided structural pieces for the lounge. Watch Mast and Poliform owner Brent Jespersen talk about partnering to create a comfortable and modern space:

“Here at Sundance, our intention was to create a comfortable gather place for celebrities to come together and take a load off and enjoy in a place where they could feel comfortable,” designer David Mast told genConnect,” but at the same time a place that was cutting-edge and different for them to see.”

“What I like about Poliform is that it was pure, simple, clean lines, but very strong emphasis on what Dwell believes,” Mast said.

Follow genConnect at the Sundance Film Festival, Park City, Utah, as we interview the people behind some of this year’s best independent films.

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Category: Home & Garden, Lifestyle, Sundance Film Festival, Videos

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About David Mast: David Mast truly exudes his passion for aesthetics and living. Gifted in the ability to understand his Clients’ needs and desires he is able to create a masterpiece of visual living. David grew up on [...]
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